By Blair Qualey
The holiday season is here, and while it’s a time for joy and celebration, it’s also a time to prioritize road safety. Impaired driving continues to be a significant concern in British Columbia, particularly during this festive time of year. On one single night in Abbotsford this past November, police pulled 18 impaired drivers off the roads over a single long weekend, underlining the persistent need for vigilance and responsibility.
Driving under the influence—whether from alcohol, cannabis, or other substances—is completely avoidable, yet the consequences can be devastating. According to ICBC, impaired driving contributes to an average of more than 60 deaths annually in B.C., accounting for 21% of fatal crashes — and the impact is felt by families and communities across the province. The holidays should be a time for togetherness, not for tragedy.
Since its introduction in 2010, B.C.’s Immediate Roadside Prohibition (IRP) program has saved hundreds of lives and significantly reduced impaired driving. The program’s strict penalties, including license suspensions, vehicle impoundments, and substantial fines, act as a deterrent for would-be impaired drivers. The province’s “Made-in-B.C.” approach is a proven model, showing how serious consequences can drive cultural shifts in road safety. As we celebrate the season, let’s remember the strides we’ve made and continue to support these life-saving measures.
While the Criminal Code of Canada establishes blood alcohol content (BAC) limits of 0.08%, research shows that even small amounts of alcohol or cannabis can impair motor skills and judgment. For THC, Canada’s legal limits are complex, but impairment often begins well below those thresholds. The simplest and safest choice? If you plan on getting behind the wheel, avoid consuming any substances that can impair your ability to drive — it’s as easy as that.
While unpredictable weather conditions such as rain, snow, and fog already demand drivers’ full attention during the winter months, impairment adds another layer of danger, and one that can be completely avoided. Preparing for festive gatherings with a solid plan ensures a safe and enjoyable experience for everyone. Here are some simple strategies:
- Appoint a Designated Driver: Before heading to a holiday event, decide who will stay sober and take the wheel.
- Explore Alternate Transport: Use ride-sharing services, taxis, or public transportation to get home safely.
- Stay the Night: If possible, consider staying overnight at the event location to avoid driving altogether.
- Host Responsibly: Provide non-alcoholic drink options and encourage guests to plan their transport in advance.
And of course, there is a diverse selection of tasty, non-alcoholic drink options in stores, which are perfect for those who want to enjoy festive flavours without compromising their safety.
Impaired driving doesn’t just risk your safety; it endangers everyone sharing the road. It’s a decision that can have lifelong repercussions, and is so easy to avoid.
This holiday season, let’s commit to celebrating responsibly. With proactive planning and a focus on safety, we can ensure that everyone gets home to their loved ones when B.C.’s streets are safer and the holiday spirit brighter. On behalf of the over 400 New Car Dealers of BC, I wish you and yours a happy and healthy holiday season.
Blair Qualey, President and CEO of the New Car Dealers Association of BC, wishes you a joyous and safe holiday season. If you have any questions or thoughts to share, feel free to email him at [email protected].
